Cocooning: Growing Trend in Contemporary Society
In the frenetic world we live in, it is increasingly common for people to adopt cocooning practices. But after all, what is cocooning and what are its psychological effects?…
Saying 'No' in the Workplace: Limits without compromising your career
Learning to say "no" can be a key skill in protecting your mental health, avoiding burnout, and maintaining a successful career. Are you constantly overworked? Do you feel that…
Exclusivity: The Brazilian Provincial Paradigm
In Brazil, the idea of exclusivity often evokes narcissistic traits and provincial thinking that permeates different spheres of society. In this article, we will explore how this mindset influences perceptions…
Digital Branding: The Challenges for 2024
With a strategic and proactive approach to digital branding, companies can overcome these challenges and achieve desired success.
Videos and E-commerce: A Powerful Combination to Connect Brands and Consumers
E-commerce has revolutionized how we shop, providing convenience and an unparalleled range of options. However, even with all the advances, the online shopping experience often still…
Biomimicry in Action: Transforming Human Resources with Plant Inspiration
Biomimicry, a scientific field dedicated to the study of nature in search of innovative solutions, has emerged as a rich source of inspiration. In Earth's vast ecosystem, beings…
Trends and Futures: How Important is it for Business?
Currently, anticipating trends and futures has become essential for the prosperity of any business. This process is not just curious speculation, but an active strategy for navigating the…
Granular Economy: The Entrepreneurial Creativity of Brazilians
Discover the Granular Economy revolution in 2024! How Brazilians are transforming challenges into opportunities, from informality to legal autonomy. 🚀 At the end of time, the famous "Brazilian way"…
Gentle Parenting: New Generations, New Methods
Gentle parenting emerges as an approach that not only benefits children, but also those who practice it. How we raise our children is undergoing a quiet revolution, and…
Cristóbal Balenciaga: 10 impressive lessons from the series
Fashion is an artistic expression that transcends time, and Cristóbal Balenciaga is an iconic figure who has left an immense mark on the haute couture industry. So, how to distill…
Biological Leather: Textile Innovation Transforming the Future
At the center of the transformation of the fashion market today, Organic Leather emerges as a notable innovation, uniting technological specialization with Brazil's rich biodiversity. Considering that…
Brazilian Jewelry with Sustainability and Innovation
In the universe of Brazilian jewelry, Gaem emerged as a shining light, challenging conventions and setting a new standard for the industry. This innovative jewelry house not only produces stunning pieces,…
Slow Fashion: Redefining Brazilian Style with Lasting Pieces
In a world driven by rapid change and unbridled consumption, the Slow Fashion movement has emerged as a powerful transformative force in the Brazilian fashion scene. In this article, we will explore how…
Playful Thinking: Tool for Innovation in Marketing
The search for innovation has become an imperative today, both in our personal and professional lives, so understand how playful thinking is an excellent tool. Every day, we face challenges…
Local Marketing Strategies: Elevating Your Business
Today we will explore local marketing strategies - essential for increasing the relevance and organization of your business. The Brazilian business scenario is constantly evolving, with millions of companies…
Disinfluence: Reframing narratives in the Digital Age
In the digital age, the saturation of influencer speeches has become an omnipresent reality and disinfluence emerges as a critical response to this phenomenon. Understand the growing fatigue associated with…
Consumer Habits in 2024: Trends that Will Shape the Market
Consumer habits for the new year reveal promising trends. Today, extreme personalization, powered by artificial intelligence, redefines the customer experience. Furthermore, niche podcasts gain prominence,…
Omnichannel: The Revolution in Consumer Experience
Omnichannel has transcended traditional metrics, transforming the interaction between companies and consumers. In this scenario of more fluid and integrated shopping experiences, customers take the lead when accessing…
The Priceless Brand Value
The perception of brand value is a fundamental part of consumer decision-making. It is through this perception that they connect with a product or service,…
How to build a relevant brand in Brazil? Challenges and Strategies
Currently, how to build a relevant brand in Brazil? Choose your truth amid contrasts, digital fads and momentary trends. Two decades ago, the world of branding and marketing was…
Merchandising: basic strategies that always work
Trade marketing and merchandising play an extremely important role for companies that seek not only to survive, but to increasingly prosper in the competitive market scenario. Therefore,…
Neosurrealism and the Future of Communication
Entering the universe of Neosurrealism, we are transported to a realm where imagination intertwines with reality. This unique art form, originating from surrealism, redefines the limits of…
Pantone 2024: Peach Fuzz is the New Color of the Year
Pantone, the renowned color consultancy, recently revealed the Color of the Year for 2024, and the chosen one was Peach Fuzz, a soft tone that promises to envelop…
Govtechs: National Strategy for Efficiency in Municipal Public Services
Unlock the potential of efficient public services with Govtechs: National Digital Government Strategy. Discover how this innovative approach transforms urban services for a brighter future.
Marketing Trends for 2024
As we approach 2024, it's crucial that we dive into the marketing trends that will shape the business landscape in the coming year. In other words, the constant evolution in the…
Contemporary Luxury: art, aesthetics, and sophisticated experience
Nowadays, contemporary luxury transcends the mere possession of valuable objects. In other words, it enters the realm of sophistication that emerges from the encounter between art and aesthetics. And more…
The Power of Rebranding: Transforming Brands with Strategy
When conducting the rebranding of a global company, success lies in a careful and structured approach to the process. Therefore, dividing it into three macro steps facilitates effective implementation.
Difference between Advertising, Propaganda and Marketing
In the dynamic world of business and communication, understanding the difference between advertising, advertising and marketing is crucial to the success of any business strategy. Each term plays a role…
TISS 4.0 Monitoring Course: Consultech guiding towards mastery
If you are immersed in the world of Supplementary Health, you certainly understand the importance of being up to date with the standards and practices that govern the sector. In this context, the…
Big problems that deserve more attention
In the incessant search to solve complex problems, technology emerges as a powerful ally. However, identifying precisely where we should focus our efforts in this vast field of challenges is a task…
