Discover the Granular Economy revolution in 2024! How Brazilians are transforming challenges into opportunities, from informality to legal autonomy. 🚀 At the end of time, the famous “Brazilian way” tackled everyday obstacles. However, in the midst of an era of technological transformations and innovations, a New Brazilian Way emerges that enhances the energy, creativity and boldness of the Brazilian people.

The New Brazilian Way: From Irresponsibility to Security

In times past, risk was attributed to the individual, but today, innovative institutions share this responsibility, marking a transition from the unknown to the known. Brazil, now more self-aware, turned its gaze inwards, awakening the need to understand the movements that will shape the country in 2024.

The Granular Economy, highlighted in our study “Power Brazil: Trends to innovate in Brazil in 2024,” is a revealing phenomenon of this new scenario, opening doors to the construction of a more promising future.

Technology and Learning: A Transformative Symphony

At Box1824, we argue that culture and technology drive behavioral transformation. Social networks, by allowing Brazilians to not only consume, but also produce and react to information, have become a fertile field for individual and collective expression.

The Trust Barometer study (2023) highlights distrust in social institutions, driven by economic anxiety, misinformation and leadership failures, as factors that transformed the information scenario in Brazil. Therefore, Brazilians seek refuge on social media, especially YouTube, indicating a significant change in news consumption patterns.

From Informal to Formal: A New Business Paradigm

The internet and various connection platforms have expanded opportunities for small businesses and self-employed people. This way, they offer an expanded showcase for their products and services. In other words, economic instability and changes in labor laws led to a significant increase in the number of Brazilians opting for self-employment.

Interviewed by G1, economist Manuel Thedim points to this change as an alternative for those facing difficulties in the traditional job market. This phenomenon, however, highlights the need for innovative organizations to help build a more granular and less informal economy.

Transformative Initiatives: A Look to the Future

Recently, Brazil reached the historic mark of 1 billion open bank accounts, indicating a rapid adoption of financial technologies. New solutions, such as Pix, offer opportunities for small businesses, increasing accessibility to financial transactions even in remote areas.

TecBan, for example, launched a Banco24Horas solution in Maranhão, simplifying financial transactions and expanding services for those who have joined digital banks. These initiatives point to a future where the granular economy can gain ground.

Empowered Communities: The Strength of the Granular Economy

The Granular Economy emerges as an opportunity for everyone in 2024. Self-employed people, small businesses and communities previously on the margins of formal services no longer need to risk informality. Henrique Dias, VP of Seeding and Scale at Box1824, highlights the demand for legal autonomy as a growing behavioral need in Brazil.

This economy, where nano-micro-small businesses expand their deliveries without bureaucratic intermediaries, redefines the game. The transformation is in the regulatory system, where the Granular Economy proposes legal operations in the gaps of the first and second sectors.

Strategies for the Future: Embrace Change

The strategic recommendation for the market is clear: not to resist, but to enhance Granular Economy initiatives. Therefore, rethinking corporate standards for contracts and links for contracting services and/or selling and distributing products is essential.

Finally, granularizing operations, occupying spaces where the brand was previously absent, that is, becoming an integral part of the development of this broad sector of the Brazilian economy, is the key to expanding the reach and relevance of the business.

With information @ Box1824