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Marketing with Design Thinking: A completely different way of planning and creating ideas, products and services with a focus on users' needs, desires and limitations. This makes it easier to convert difficulties and limitations into benefits for your company. All of this with a high standard of creative quality.
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Business innovation marketing
Time to improve something that already exists or innovate and create something completely new, whether products or business processes that have not yet been introduced to the market. So that it sells and also makes a difference in people’s lives.
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Results concept
Through our years of experience we have learned that while each idea has its own set of advantages, it only works best when combined strategically with others.
Website creation: present your business in a professional way
WEB DEVELOPMENT
Website creation
We create your website with modern and intelligent tools, constantly updated. For example, WordPress, which is the platform used by more than 35% of the world's websites. According to the needs and desires of your project, we look for the best technologies on the market.
WEBSITE CREATION PROJECTS ALREADY EXECUTED
POSITIONING IN SEARCHES
Optimized for Google
During development, we follow all the guidelines imposed by Google so that your project gets the most out of it. Your website will be fully optimized for search engines. As a result, you can be on the first page of Google in a short time, according to your company's marketing plan.
EXCLUSIVITY
Personalization with identity
We customize 100% exclusively according to your brand. Transmitting confidence to your visitors. Shapes, colors, images, icons. In other words, all of this is thought out down to the smallest detail, according to your company's branding and marketing.
DAY TO DAY
Update support
We choose to work freely, but we always keep an eye on maintenance. This way, we stay informed about reports and warning emails. As well as automatic system updates and other tools to keep your website safe and bug-free.
How website creation works
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1. Planning
Firstly, study your company: Identity, history, services, products and how they are positioned on the internet today. And a plan to achieve the desired goals.
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2. Domain
Today there are countless suffixes in addition to the basic ones such as .com, .net or .com.br, which provide more exclusivity, facilitate identification and even classification in search results for your company's segment.
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3. Hosting
Website hosting works like renting a digital space to store files, software applications and databases. In addition to @yoursite emails. Provides a plan with better performance and cost-benefit.
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4. Installation
According to the needs and objectives of your project, we seek the best technologies on the market.
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5. Customization
Creating and customizing the layout. Defining the entire visual aesthetic within technological possibilities.
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6. Text production
Textual development about your company, services and products offered.
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7. Layout
With all the technology ready, we started laying out and filling out the information.
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8. Optimization
Verification of the project on the main analysis sites, for necessary corrections and to optimize performance on the desktop, tablet and smartphone versions.
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9. SEO & Google
Filling out all SEO and analysis forms with the best Google keywords, so that your website has an excellent position in searches.
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10. Testing
After completing the website creation, it is necessary to carry out all security tests and checklists.
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11. Security
Checks so that everything is in order, as planned and practiced in the market.
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12. Launch
Show time!
Digital Marketing Services
Our purpose is to combine a lot of creativity with advertising and design, to shape your business, promoting and marketing your services and products. If you like to dare: we would love to participate in your project.
ORGANIC GOOGLE SEARCH
Leverage website on Google
Your website appears organically in a good positioning in Google search, when all the semantic work is done correctly. Furthermore, it needs to meet the basic performance and agility requirements for page loading. In other words, this set of factors is mandatory to obtain effective results for free.
Know that organic traffic tends to be more qualified, as it is made up of people who are already actively searching for products or services similar to what your company offers. This way, you can gain more engaged and loyal customers, which will bring results to your business.
SEO / SEARCH ENGINE OPTIMIZATION
SEO: Strategy and results
Most of the time the website has already been created, is performing within standards, but does not produce results. Therefore, it is time to ensure that your website is well positioned in search engines. It needs to be optimized for keywords relevant to your business.
In other words, to achieve effective and lasting results, it is essential to have a very well-defined and competently executed strategy. As well as clearly understanding your company's objectives, knowing your desired audience well and identifying the best tools with the correct techniques to achieve these objectives.
SLOW SITE
Takes time to load pages
Did you know that the slowness of a website can often be one of the biggest obstacles to attracting customers? When a visitor accesses a page and it takes a long time to load, they are likely to give up and look for another option.
As a result, your company may lose valuable sales and business opportunities. So, it's time to ensure your website loads quickly and offers a positive user experience.
MARKETING PLAN
Creative digital marketing
Currently, it is essential that every company has a well-defined and competently executed digital marketing strategy. In other words, it is necessary to clearly understand the objectives, strategically define the way of selling products and/or services, know the public well, identify the best tools and techniques and detail them in a marketing plan. With a well-planned and executed strategy, the company can achieve significant and lasting results, strengthening its presence in the market and driving growth. Time to create a marketing plan, with a digital marketing strategy and increase your brand’s visibility?
LANDING PAGE
Specific page to attract
A landing page is a type of page designed specifically to serve a specific objective, such as increasing conversions, generating leads, or promoting services/products. Therefore, it will include writing the text with choosing the right keywords, using relevant images and videos. As well as forms and creating a layout that encourages visitors to continue browsing the page. Generally simpler and more direct than traditional website pages, with an attractive design and clear call to action.
WEB/DIGITAL DESIGN
Graphic creation
Digital Design is a constantly evolving area, with new trends, technologies and tools emerging all the time. And we love offering this service, which can range from graphic creation of pieces for the internet, banners, icons, production of website layouts, user interfaces, among others. Our digital design service is based on a structured work process, which includes clear definition of objectives, reference and market research; concept creation and development of creative and effective solutions. Furthermore, we use new tools and technologies.
COMPANIES WE ACT FOR
Digital marketing services have much more power with an excellent visual identity
Firstly, visual identity is a combination of visual elements that reflect a name, idea, product, company or service. As well as symbolism, colors, typography, formatting and even phrases, such as slogans, have the function of quickly and objectively registering your visual identity and mission in the public's mind.
Do you want your customers to connect with your brand concept at first glance? A visual identity is a set of symbols that represent a company or product. Using colors, shapes and fonts, a set of graphics was created to translate the entire concept behind your business.
Therefore, opting for a design that is simply beautiful, rather than an image that truly captures the essence of your company, is what differentiates an ordinary organization from a market leader.
In other words, the concept is simple, but putting it into action requires a detailed and precise analysis that indicates what you really want to expose to your customers at first glance.
With each new contact with a client from different places and segments (real estate, lawyers, architects, engineers, photographers, clothing stores, startups and beauty) we always receive new challenges, from which we exercise all the necessary virtues for a perfect result.
With this feeling, we already have our design work circulating in London, Paris, São Paulo and several cities in the southern region (RS-SC) of Brazil.
Visual identity: creating great ideas for your business
BRANDING
Corporate Visual Identity
Firstly, the branding project for creating a brand, containing, in addition to the logo, all materials relating to the visual identity. After the first customer feedback, we continued to improve the chosen logo option. Along with color variation and modifications to visual elements and/or typography.
VISUAL IDENTITY PROJECTS ALREADY CREATED
WHAT COLORS?
♡ Pantone colors!
To create the identity, we always use different colors than the usual ones, according to the CMYK, RGB and Pantone color scales. This way, each project becomes unique and exclusive.
AND JUST THE LOGO?
Logo Design
When you need to start in a simple way, or even modernize an existing identity.
I ALREADY HAVE AN IDEA!
Market
We chose to work with typography/fonts that have recently arrived on the market. But above all, we always analyze each use. So that it corresponds to the DNA of each company. After all, each visual identity needs to communicate precisely.
How visual identity creation works
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1. Analysis
Firstly, the analysis and study of your company. Understanding history, services, products and perspectives. In other words, what your business is essentially about.
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2. Concept
Outline the correct strategies to conceptualize and design visual identity. In this way, define a logical, professional and authentic connection point between company and public.
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3. Naming
It begins with extensive research to suggest coherent nomenclatures. From there, we explore options, considering the brand’s identity and values. In addition to keyword analysis and availability of domains and registrations.
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4. Symbology
By creating a unique and impactful symbol, it becomes easily recognizable. With the highest value, in the lowest volume.
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5. Typography
The choice of professional, exclusive and appropriate typography; conveys the brand’s personality. In other words, it establishes a perfect visual connection with the target audience.
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6. Color palette
The color palette makes up the brand and creates an emotional atmosphere, thus complementing the transmission of the idea and institutional values.
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7. Polishing
During the polishing of the brand design, there is a constant exchange of approvals and feedback with the client. This way, you can improve the details and achieve an excellent result.
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8. Graphic elements
Essential visual resources that complement the brand’s message in an impactful way. They include icons, graphics and patterns.
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9. Stationery
At this stage, we develop materials such as: folders, business cards, badges, email signatures, letterheads, envelopes, among others.
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10. Signage
Stickers, signs to identify rooms and offices, banners and other various visual communication materials.
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11. Brand manual
File that brings together all information, use and applicability of the brand. In other words, it plays a fundamental role in maintaining the integrity of the brand.
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12. Finishing
After approval of all materials, we embark on the crucial stage of finalizing the files. Therefore, with caution, to finalize all files in their appropriate formats and purposes. Carrying out complete delivery.
HELLO! ARE WE GOING TO WORK?
Request your proposal, contact us via Whatsapp
We serve the region in person or through Whatsapp, facetime or zoom, whatever you prefer! Do you have an idea? A particular project? Request a quote using the form. We would love to be part of your project.
Check out news and articles to boost the growth of innovative brands and businesses
My talent is helping entrepreneurs build their professional brands, so that they have a life of their own and become increasingly stronger in the market. Creatively conceptualizing in an authentic way, building new spaces through digital and physical channels; and executing strategic marketing actions to achieve results. 👨🚀
