Startup logo and visual identity: Excellence is required to stand out
Startup logo and visual identity: Creating a good logo, visual identity and website is essential for a startup, as it is the first impression that customers will have…
Investing in SEO is essential for the growth of your website
Investing in SEO is essential for the company’s visibility on the internet. Currently, with the abundance of information available on the web, the company needs to be well positioned in…
Omnichannel: The franchise integrated into the Sales Channel
Omnichannel x multichannel: With the acceleration of digital trends, including the integration of the Franchise as the main sales channel and distribution center, multichannel has transformed into omnichannel. Thus further strengthening…
Data Privacy: The Path to a Desirable Future
About data privacy: When you work with technology it is important to analyze future possibilities. In addition to choosing a path and starting to work on building that path,…
Most innovative companies in the world in 2023
Portrait of the best ideas that are transforming the business world and society itself, the list of the World's Most Innovative Companies of 2023 selected by Fast Company was 100% produced…
Electric mobility in Brazil: the challenge is still charging stations
Electric mobility has taken up space in Brazilians’ routines. According to a study by McKinsey consultancy, in 2040, Brazil should have 11 million cars powered by electric batteries. The volume will…
ChatGPT: Artificial Intelligence and Civilization 2.0? What is the trend?
ChatGPT: Initially, when we analyze future trends, based on the arrival of new technologies, it is recommended that we ask ourselves the following questions: In the same way, let us look at the diagnosis of the Revolution…
Current technological solutions: the importance of a new, more integrated mindset
When we think about our problems as a society, we understand that they are systemic and complex. Therefore, we need to find solutions through new models of collaboration between all parties involved…
Objects of Tomorrow for 2023
Objects of Tomorrow: The first challenge when deciding to study futures is accepting that there is no consensus on the ideal way to capture signals of the new. There are professionals who guide…
Buzz Luxury Home: High-standard properties on the market in Florianópolis
Discover Buzz Luxury Home, the high-end real estate space of the Buzz Group, one of the leaders in property development and sales in the Florianópolis market. Are more…
Betila Lima – Psychologist specializing in treating trauma with Brainspotting & EMDR
Meet Betila Lima, a psychologist with training in Neuropsychology. The search for effective methods for treating trauma, phobias, anxiety and depression has never been more relevant than it is today. In this context, the…
Innovation for startups: What is it?
Innovation for startups: The main role of a Science is to help Sapiens understand and deal with a certain Phenomenon. However, to achieve this, it is necessary to organize the dialogue. So we have…
2023: To get off to a good start with the fourth industrial revolution
2023, the year of technology, and you still think that a straw will guarantee a place in the job market? Or, in the case of those who are entrepreneurs, simply opening a…
Instagram 2023: These will be the main trends
Instagram: The year 2022 was marked by the popularization of TikTok-style videos on Instagram – with investment in reels, live, stories and videos in the feed, including, it is worth highlighting,…
Digital Transformation is key to bringing young people to the physical store
The store owner must understand where young people are and who they are to showcase their qualities. Therefore, the first step to winning over these buyers is to better understand your…
The journey of the Brazilian entrepreneur is a never-ending adventure
Entrepreneur's journey in Brazil: The first four months of 2022 saw the opening of more than 1.3 million companies in the country. The balance in the period was positive, with 808,243…
Limiting beliefs: Time to give new meaning
Limiting beliefs are imposing thoughts created, generally, in childhood and developed throughout life. They end up becoming our own truths and, over time, shape our…
Technology market: Is there a diverse organizational culture?
“Technology moves the world”. This is one of Steve Jobs' most iconic phrases and remains timeless. This is an allusion to the important impact that technology has on…
Entrepreneurship: what to do when your family doesn’t support your dream?
Having your own business is already a viable and profitable career option for many professionals. However, the culture of entrepreneurship still faces several obstacles, and one of them…
ISO 56002: is standardizing innovation good or bad?
ISO 56002 Launched in 2019, the model defines pillars and concepts for innovation management In the 90s, companies from various segments, mainly industry suppliers, set out to…
WGSN: Consumer of the future and key sentiments for 2024
After a few years of rapid industrial, technological and social acceleration, 2024 ushers in an era of realignment – for ourselves, our workplaces and the planet. Our latest white paper…
The growth of mobile commerce in Brazil
The growth of e-commerce during the pandemic caused online purchases with credit cards to surpass physical payments. Since then, the volume of transactions has not yet decreased again…
Why is the token revolution just beginning?
If you haven't heard the term tokenization yet, don't waste any more time. Sooner or later, this new business model will be part of your life – be prepared…
99influence: Brand Redesign
We recently redesigned the brand of 99influence, a company that makes it easy to hire Digital Influencers. Today, it has more than 27,000 influencers across Brazil. With a wallet…
Aerolito: The future of work
By Aerolito research team. How will we work in the future? This question frequently comes up in the discussion spaces we occupy and seems to be fundamental. Urgent, even, given the moment in which…
SEO and the impact on web searches for your business
This article addresses the importance of SEO techniques for entrepreneurs with the aim of increasing their sales and becoming a reference in the field in which they operate.
Pousada Makani: The perfect guesthouse for you to relax on Praia do Rosa
Makani guesthouse has self-catering accommodation with an outdoor pool. Discover and enjoy cozy and practical accommodation. For couples or up to three people. Located in the center of…
