Acquire New Customers or Retain Old ones?
In these days, where consumer attention is fleeting and options are abundant, ensuring the success of a business requires more than just attracting new customers. In other words, it is…
Marketing in 2025: Trends that will Transform the World
It's still 2024, but we can already see marketing on the horizon in 2025, and with it, a whirlwind of changes in the scenario. Events such as the Web Summit Rio 2024 served…
Humanization: Building Genuine Connections in a Virtual World
In an increasingly connected world, where online interactions have become an essential part of our lives, it is essential to remember that behind screens and electronic devices there are…
Dream2B Internationalization Program _Batch#7
Dream2B, in partnership with DATA H Ventures and I2A2 - Institute of Applied Artificial Intelligence Canadian Lab, announces the opening of registrations for Batch #7 of…
The Age of 1,000X AI: The Arrival of Revolutionary NVIDIA Chips
We have entered a new era of Artificial Intelligence (AI). Moore's Law, which predicted the doubling of processing power every two years, has been challenged by advances...
Artificial Intelligence in Marketing: Much more than automating tasks
Artificial Intelligence in Marketing: Much more than automating tasks and making smarter decisions. Artificial intelligence (AI) is revolutionizing every industry, and marketing is no exception.…
SXSW 2025: An Early Look at Innovation and Inspiration
Get ready to sharpen your vision and expand your mind, because SXSW 2025 is just around the corner! SXSW (South by Southwest), held annually in Austin, Texas, is much more…
Technology: A Strong Ally, But Not the Protagonist
We live in a world increasingly dominated by technology. From the moment we wake up and check our smartphones until bedtime and watch a show on…
Book: How Not to Die Alone
#DicadeBook One of my best friends recently got into a serious relationship and told me that his biggest discovery about dating came from hearing about this book on a podcast.…
I2A2 – Canadian Lab in the Transformation of the Brazilian Technological Ecosystem
The event held at DMZ Ventures, in Toronto, last week, was a significant milestone for the global interconnection of technological ecosystems, with the illustrious presence of Regina Noppe, Evandro…
Franchising Formatting: Consulting in Santa Catarina
Conex Negócios is a company specialized in franchise formatting consultancy. If you are thinking about expanding your business quickly and decentrally, this consultancy is the…
The New Look: Series reveals Controversies in the Fashion World
Apple TV+'s miniseries "The New Look" takes a deep dive into the fascinating world of fashion. In other words, revisiting the rivalries, secrets and challenges faced by some of the designers…
Personalized Marketing Experience
We are undoubtedly living in the era of the personalized marketing experience. According to the 2023 Annual Customer Engagement Report, developed by Twilio, 66% of customers say they would leave…
Creativity in Marketing in the era of Artificial Intelligence
We will explore the dynamic interaction between AI and creativity in marketing, understanding the opportunities and obstacles encountered in this paradigm shift. Currently, in a scenario marked by rapid evolution, with…
Authenticity in Customer Acquisition
In the quest to win over customers, brand authenticity stands out as a crucial differentiator. By transmitting genuine values, the brand attracts loyal customers. Furthermore, transparency in…
Ariana Grande's Neuralink and We Can't Be Friends: A Journey Through Memories
The recently released music video for Ariana Grande's "We Can't Be Friends", inspired by the film "Eternal Sunshine of the Spotless Mind", presents an intriguing reflection on the possibility of…
The CMO of Tomorrow: Leading the Transformation for Sustainable Growth
In the constantly evolving business scenario, the role of the CMO (Chief Marketing Officer) stands out as a crucial transformation agent for the success of organizations. Marketing, once relegated…
Apple TV's For All Mankind: Lessons in Marketing and Entrepreneurship
In "For All Mankind", the original Apple TV series, we are taken on a fascinating journey through an alternative reality where the space race between the United States and…
360° Marketing: Integrated Strategy for Business Success
With the constant evolution of technologies and changing consumer behavior, it is essential that companies adopt 360° marketing strategies that are aligned with customer demands…
Brand Strategies for Lasting Relevance
In the contemporary business scenario, the longevity of a brand goes beyond simply offering quality products or services. Therefore, brand relevance is fundamental to…
International Marketing: How Can You Leverage Services and Companies?
Discover how International Marketing can boost your services and business globally. Explore essential strategies and insights.
Incorporation of Artificial Intelligence in Companies
The concept of resistance to change often presents a significant obstacle for companies seeking to remain competitive. However, embracing change, especially through incorporation…
The Role of the Physical Store in an Increasingly Digital World
At NRF 2024, the largest global retail event hosted in New York City, industry experts discussed trends that directly impact the economy not only in the United States,…
Digital Performance: What is the Best Way to Measure It?
Nowadays, where digital presence is crucial to the success of any business, understanding and measuring the performance of marketing strategies is essential. Digital marketing is no longer…
Job Market in 2024: Rethinking the Traditional Model
It is essential that companies are aware of new trends that appear on the horizon of the job market in 2024. These trends, both emerging and recovered, have the…
Mobile Marketing: Data Trends in 2024
In the dynamic world of mobile marketing, it is crucial that we are always up to date with the latest trends and data to ensure the success of our strategies. In 2024, we face a challenging scenario…
Cocooning: Growing Trend in Contemporary Society
In the frenetic world we live in, it is increasingly common for people to adopt cocooning practices. But after all, what is cocooning and what are its psychological effects?…
Saying 'No' in the Workplace: Limits without compromising your career
Learning to say "no" can be a key skill in protecting your mental health, avoiding burnout, and maintaining a successful career. Are you constantly overworked? Do you feel that…
Exclusivity: The Brazilian Provincial Paradigm
In Brazil, the idea of exclusivity often evokes narcissistic traits and provincial thinking that permeates different spheres of society. In this article, we will explore how this mindset influences perceptions…
Digital Branding: The Challenges for 2024
With a strategic and proactive approach to digital branding, companies can overcome these challenges and achieve desired success.
