Digital Engagement: A Social Future
LUSH commissioned The Future Laboratory to produce a new forecast report, exploring digital engagement and how technology can be built for the greater good.…
Green Future Index: Leading the Way to a Sustainable World
The 2023 Green Future Index is the third edition of the comparative ranking of 76 nations and territories in terms of their ability to develop a sustainable, low-cost future…
Gene Therapy: Restoring Hearing for Deaf Children
In a remarkable medical breakthrough, deaf children in China are experiencing the wonder of hearing for the first time thanks to gene therapy. This innovative treatment is proving effective in…
Artificial intelligence regulation: G7 agrees to code of conduct
In a significant development, G7 nations have come together to agree a code of conduct for the regulation of artificial intelligence. In other words, the Group of Seven (G7),…
Socio-environmental Impact Businesses: Mapping Solid Companies in Brazil
In a scenario of constant transformation of socio-environmental impact businesses, entrepreneurship in Brazil has gained strength over the years. And the impact generated by these companies has…
Digitalization of consumption is consolidated as a trend in the luxury sector
Currently, the digitalization of consumption is emerging as an undeniable trend in the luxury sector. According to the Brazilian Electronic Commerce Association (ABComm), total sales in Brazil, in the first quarter…
Technique of the two cerebral hemispheres: unlock the potential of your mind
In this article, we'll explore this innovative technique and how you can apply it to unlock the true power of your mind. The human brain is a wonder of nature, divided into two…
Marketing strategies with personalized data
Currently, traditional marketing strategies, which were mainly based on advertising and sales, have given way to a more personalized approach focused on customer satisfaction,…
Inclusive Marketing: combating ageism
In today's world, inclusive marketing is becoming a fundamental tool for companies looking to not only thrive, but also create a positive impact on society. In this article, we will explore…
Altered Carbon: 10 lessons about the future
In the vast and tangled world of science fiction, few series like Altered Carbon have managed to capture imagination and speculation about the future of humanity. This successful series, based…
Antipersona: The Customer You Should Avoid
In the business world, it is essential to understand that not all customers are the same and there is a need to create a persona, the ideal customer, as well as the anti-persona —...
3 Levels of Artificial Intelligence
Discover the 3 levels of artificial intelligence and their impact. From basic to advanced. Currently, artificial intelligence (AI) is taking on an increasingly important role in our lives.…
Unlocking the global potential of Magnetic Energy
In the search for sustainable and efficient energy sources, humanity has always been in search of revolutionary innovations. Among the various forms of renewable energy, magnetic energy stands out…
The value of a brand
In today's highly competitive business world, understanding the value of a brand is essential to success. After all, a brand is not just a logo or a name; It is…
Private Brand for Small and Medium-sized Enterprises (SMEs)
The business world is constantly evolving, and a strategy that has gained prominence in recent years is the creation of its own brands. So, you may have already noticed…
What makes a brand valuable in the market?
If you think brands are a recent invention, then this article is worth reading. Fragments of Greek and Roman tiles and bricks thousands of years old marked…
Marketing 5.0
In this article, we will explore the concept of Marketing 5.0, how it is transforming the business world and how companies can adapt to this new era. Many people believe…
Colors that Increase Sales: the power of the Color Scheme
In the world of marketing, advertising and graphic design, colors play an essential role in creating successful campaigns. They have the incredible power to evoke emotions, establish connections…
Seasonal dates: marketing strategies to boost sales
In retail trade, the search for opportunities to boost sales, especially during seasonal dates, is constant. Whether through your own strategies or actions related to external factors,…
Predictive Marketing: Anticipates consumer behavior and increases return on investment by 5x
Understand how predictive marketing anticipates consumer behavior. "It almost feels like this brand is reading my thoughts." This should be the desire of any marketing, growth professional…
Customer experience at events: how to delight and stand out
In recent years, we have seen an increasing paradigm shift in the way event companies approach improving the customer experience. It’s no longer just about…
Small and medium-sized businesses: marketing to reach an audience
In the constantly evolving business landscape, Small and Medium Enterprises (SMEs) play a crucial role. In other words, they are the fabric that sustains the economy, providing products and services…
Brand strategy: strength to explore new areas
Brand strategy is a great force to explore new areas. Navigating the unknown seas of new categories of activity can be a challenge for any company. However, when…
Legal Marketing and Advocacy: innovative strategies
The legal marketing landscape is undergoing a significant metamorphosis. Driven by growing competition and the pressing need to differentiate law firms in an increasingly…
Resale: ESG boost for conscious consumption
In recent years, we have observed a significant change in consumption habits, driven by greater consumer concern about sustainability and also by inflation and high purchasing costs…
Customer loyalty: consultancy and technology is the right path
In the highly competitive world of business, customer loyalty has become one of the main objectives of companies. In other words, it is in this context that technology and consultancy play…
Marketing of healthcare companies: technological trends
In the ever-evolving world of healthcare marketing, technological innovation is emerging as a crucial factor in the success of companies in this sector. In other words, aiming to…
Rich Media: The revolution in digital advertising
Currently, where competition for consumer attention in the digital environment is fierce, a revolution is emerging that is transforming how brands communicate and connect with the public.…
Outdoor Media: technology takes it to a new level
Currently, in an increasingly digital world, outdoor media, once considered outdated, has re-emerged as a powerful ally for advertisers. Thus, under the name "out-of-home" (OOH),…
Floripa Conecta: several connected events to boost the city
Floripa Conecta is a creative movement that takes place throughout the month of August 2023. A unique celebration that unites the city of Florianópolis in a whirlwind of…
