Marketing in 2025: Trends that will Transform the World
It's still 2024, but we can already see marketing on the horizon in 2025, and with it, a whirlwind of changes in the scenario. Events such as the Web Summit Rio 2024 served…
Personalized Marketing Experience
We are undoubtedly living in the era of the personalized marketing experience. According to the 2023 Annual Customer Engagement Report, developed by Twilio, 66% of customers say they would leave…
Creativity in Marketing in the era of Artificial Intelligence
We will explore the dynamic interaction between AI and creativity in marketing, understanding the opportunities and obstacles encountered in this paradigm shift. Currently, in a scenario marked by rapid evolution, with…
360° Marketing: Integrated Strategy for Business Success
With the constant evolution of technologies and changing consumer behavior, it is essential that companies adopt 360° marketing strategies that are aligned with customer demands…
Marketing strategies with personalized data
Currently, traditional marketing strategies, which were mainly based on advertising and sales, have given way to a more personalized approach focused on customer satisfaction,…
Inclusive Marketing: combating ageism
In today's world, inclusive marketing is becoming a fundamental tool for companies looking to not only thrive, but also create a positive impact on society. In this article, we will explore…
Marketing 5.0
In this article, we will explore the concept of Marketing 5.0, how it is transforming the business world and how companies can adapt to this new era. Many people believe…
Colors that Increase Sales: the power of the Color Scheme
In the world of marketing, advertising and graphic design, colors play an essential role in creating successful campaigns. They have the incredible power to evoke emotions, establish connections…
Seasonal dates: marketing strategies to boost sales
In retail trade, the search for opportunities to boost sales, especially during seasonal dates, is constant. Whether through your own strategies or actions related to external factors,…
Predictive Marketing: Anticipates consumer behavior and increases return on investment by 5x
Understand how predictive marketing anticipates consumer behavior. "It almost feels like this brand is reading my thoughts." This should be the desire of any marketing, growth professional…
Legal Marketing and Advocacy: innovative strategies
The legal marketing landscape is undergoing a significant metamorphosis. Driven by growing competition and the pressing need to differentiate law firms in an increasingly…
Customer loyalty: consultancy and technology is the right path
In the highly competitive world of business, customer loyalty has become one of the main objectives of companies. In other words, it is in this context that technology and consultancy play…
The concept of underdog in marketing
The concept of Underdog is widely used in Digital Marketing, and it is no coincidence. Companies that use this strategy are able to stand out even in a highly competitive market. In…
Marketing planning: consistency is the key to success
Marketing planning is a fundamental step for the success of any business. Before taking any decision or action, it is necessary to define clear goals and well-defined strategies.…
