LUSH commissioned The Future Laboratory to produce a new forecast report, exploring digital engagement and how technology can be built for the greater good. Furthermore, positively impact social change.
Technological Innovation for the Common Good
The dividing lines between old thinking and the new order in digital spaces have become increasingly sharp, with technological innovation promising to break the dominance of Big Tech, welcoming a democratized, decentralized and transformative digital future.
As societies and individuals, our dependence on technology continues to intensify. Whether for health or happiness, work or well-being, people are now digitally dependent. But as the paradigm-shifting promise of existing digital platforms fades, brands and consumers are reevaluating these dependent relationships.
Fragmentation of Digital Culture
'Digital culture is currently highly fragmented,' says Mica Le John, educator, author and CEO of Idoru, a platform that aims to help people find their true style and identity in the metaverse. 'Social media platforms, for example, are experiencing an identity crisis, each trying to be everything at once. And in the process, they failed to meet people's real needs.'
With the belief that technology should give more than it takes, Lush commissioned The Future Laboratory to create this forecast report, exploring what ethical technology will look like over the next decade and beyond, investigating the rapidly changing digital landscape , its impact on consumers and the existing barriers to digital transformation. We present a new manifesto for digital engagement that can enable ethical innovation to be unleashed, and discover the new solutions and spaces that forward-looking organizations can build.
Click below to discover the results of the 'Digital Engagement: A Social Future' report.
A Socially Conscious Future
As we delve deeper into the next decade, it is imperative to envision a future where technology not only drives change but also embraces social responsibility. The relationship between technology and society is constantly evolving, and it is in this dynamic scenario that the need for a more ethical digital commitment arises.
Digital Transformation Challenges
The report highlights the challenges faced by today's digital platforms, which often get lost in attempts to be comprehensive, forgetting to satisfy users' real needs. The fragmentation of digital culture creates gaps that need to be filled by ethical innovations and transformative solutions.
A Manifesto for Ethical Digital Engagement
The manifesto proposed in the report outlines guiding principles for ethical digital engagement. It's time for brands and digital platforms to reevaluate their role in people's lives. As well as committing to practices that promote well-being and authenticity.
The Future of Ethical Innovation
By exploring the solutions proposed in the report, we envision a future where ethical innovation drives digital transformation. New spaces and solutions are available to organizations that want to lead on this journey towards more ethical and meaningful digital engagement.
Conclusion: A Responsible Digital Future
Ultimately, as we launch into an era of rapid change and technological evolution, commitment to a responsible and socially conscious digital future becomes a pressing necessity. So this report isn't just a glimpse of what's to come. But a call to action to collectively shape a future where technology serves the common good.
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