SXSW 2025: An Early Look at Innovation and Inspiration
Get ready to sharpen your vision and expand your mind, because SXSW 2025 is just around the corner! SXSW (South by Southwest), held annually in Austin, Texas, is much more…
I2A2 – Canadian Lab in the Transformation of the Brazilian Technological Ecosystem
The event held at DMZ Ventures, in Toronto, last week, was a significant milestone for the global interconnection of technological ecosystems, with the illustrious presence of Regina Noppe, Evandro…
Personalized Marketing Experience
We are undoubtedly living in the era of the personalized marketing experience. According to the 2023 Annual Customer Engagement Report, developed by Twilio, 66% of customers say they would leave…
Authenticity in Customer Acquisition
In the quest to win over customers, brand authenticity stands out as a crucial differentiator. By transmitting genuine values, the brand attracts loyal customers. Furthermore, transparency in…
Ariana Grande's Neuralink and We Can't Be Friends: A Journey Through Memories
The recently released music video for Ariana Grande's "We Can't Be Friends", inspired by the film "Eternal Sunshine of the Spotless Mind", presents an intriguing reflection on the possibility of…
Apple TV's For All Mankind: Lessons in Marketing and Entrepreneurship
In "For All Mankind", the original Apple TV series, we are taken on a fascinating journey through an alternative reality where the space race between the United States and…
Videos and E-commerce: A Powerful Combination to Connect Brands and Consumers
E-commerce has revolutionized how we shop, providing convenience and an unparalleled range of options. However, even with all the advances, the online shopping experience often still…
Digital Engagement: A Social Future
LUSH commissioned The Future Laboratory to produce a new forecast report, exploring digital engagement and how technology can be built for the greater good.…
Green Future Index: Leading the Way to a Sustainable World
The 2023 Green Future Index is the third edition of the comparative ranking of 76 nations and territories in terms of their ability to develop a sustainable, low-cost future…
Gene Therapy: Restoring Hearing for Deaf Children
In a remarkable medical breakthrough, deaf children in China are experiencing the wonder of hearing for the first time thanks to gene therapy. This innovative treatment is proving effective in…
Marketing strategies with personalized data
Currently, traditional marketing strategies, which were mainly based on advertising and sales, have given way to a more personalized approach focused on customer satisfaction,…
3 Levels of Artificial Intelligence
Discover the 3 levels of artificial intelligence and their impact. From basic to advanced. Currently, artificial intelligence (AI) is taking on an increasingly important role in our lives.…
What makes a brand valuable in the market?
If you think brands are a recent invention, then this article is worth reading. Fragments of Greek and Roman tiles and bricks thousands of years old marked…
Outdoor Media: technology takes it to a new level
Currently, in an increasingly digital world, outdoor media, once considered outdated, has re-emerged as a powerful ally for advertisers. Thus, under the name "out-of-home" (OOH),…
Free courses for training in the technology area: a learning journey with big techs
Looking for free training courses in the technology area? The demand for qualified technology professionals is higher than ever. With the constant advancement of Intelligence…
Data Privacy: The Path to a Desirable Future
About data privacy: When you work with technology it is important to analyze future possibilities. In addition to choosing a path and starting to work on building that path,…
Electric mobility in Brazil: the challenge is still charging stations
Electric mobility has taken up space in Brazilians’ routines. According to a study by McKinsey consultancy, in 2040, Brazil should have 11 million cars powered by electric batteries. The volume will…
ChatGPT: Artificial Intelligence and Civilization 2.0? What is the trend?
ChatGPT: Initially, when we analyze future trends, based on the arrival of new technologies, it is recommended that we ask ourselves the following questions: In the same way, let us look at the diagnosis of the Revolution…
Current technological solutions: the importance of a new, more integrated mindset
When we think about our problems as a society, we understand that they are systemic and complex. Therefore, we need to find solutions through new models of collaboration between all parties involved…
Objects of Tomorrow for 2023
Objects of Tomorrow: The first challenge when deciding to study futures is accepting that there is no consensus on the ideal way to capture signals of the new. There are professionals who guide…
2023: To get off to a good start with the fourth industrial revolution
2023, the year of technology, and you still think that a straw will guarantee a place in the job market? Or, in the case of those who are entrepreneurs, simply opening a…
Technology market: Is there a diverse organizational culture?
“Technology moves the world”. This is one of Steve Jobs' most iconic phrases and remains timeless. This is an allusion to the important impact that technology has on…
ISO 56002: is standardizing innovation good or bad?
ISO 56002 Launched in 2019, the model defines pillars and concepts for innovation management In the 90s, companies from various segments, mainly industry suppliers, set out to…
Why is the token revolution just beginning?
If you haven't heard the term tokenization yet, don't waste any more time. Sooner or later, this new business model will be part of your life – be prepared…
99influence: Brand Redesign
We recently redesigned the brand of 99influence, a company that makes it easy to hire Digital Influencers. Today, it has more than 27,000 influencers across Brazil. With a wallet…
Dream2B Global Acceleration Program _ green tech #Batch6
The Dream2b Global Acceleration Program, an acceleration and internationalization program for Brazilian startups in Canada by Dream2b and in partnership with the Spark Center, is open for registration until…
