Shopping made via smartphone has become an increasingly common practice among Brazilians. With the popularization of mobile devices, consumers' consumption habits have been completely transformed, as it is now possible to buy anything, at any time, and anywhere.
According to a survey carried out by Mobile Time, around 52% of Brazilians already make purchases through their mobile devices. This trend has impacted not only companies, but also consumers' spending habits.
With smartphones, people can easily compare prices, read reviews from other consumers, and research product information before making a purchase. This made consumers more informed and demanding, and made companies adapt to this new purchasing behavior. Companies now need to have a strong presence in the digital world to reach the public and offer a positive and personalized shopping experience.
Telephone purchases and sales channels
Additionally, smartphones have also changed how people interact with brands and products. Social media has become an increasingly important sales channel, as companies now have the opportunity to communicate directly with consumers and offer exclusive promotions via platforms such as Instagram, Facebook and now Tiktok.
Smartphones have also made consumers' lives easier, as it is now possible to shop without leaving home. With the pandemic, this practice became even more common, as people started to prioritize safety and comfort when making their purchases.
Another important factor is that purchases made via smartphone have enabled the growth of mobile commerce. More and more companies are investing in applications for mobile devices, offering a more agile and personalized shopping experience for users.
However, consumers have also become more concerned about the security of their personal information when shopping online. Companies need to offer secure payment systems and ensure the protection of user data to ensure public trust.
The use of smartphones for shopping has also influenced consumers' purchasing habits. Now, people are more likely to make impulse purchases and spend more money on items they might not buy if they were in a physical store.
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