E-commerce has revolutionized how we shop, providing convenience and an unparalleled range of options. However, even with all the advances, the online shopping experience is often still limited to static photos and textual descriptions. In other words, leaving room for doubts and uncertainties on the part of consumers. A promising technology then emerges: Video Commerce. This innovative approach, which combines the power of videos with the practicality of e-commerce, is redefining market dynamics. This way, it offers a more engaging, interactive and humanized experience.

The Power of Videos in E-commerce

Video consumption has experienced exponential growth in recent years, with people dedicating more and more time to this content format. According to projections for 2023, the weekly average of hours watched is expected to reach the 17 hour mark. In other words, highlighting the potential of videos to engage the public. In 2022, it was already observed that 66% of people used videos to learn about products or brands, a number that tends to grow in the coming years.

Increased Retention and Interactivity

The integration of videos in the context of e-commerce has a significant impact on audience retention. Data provided by Widde, a platform specializing in Video Commerce, shows that consumers spend an average of five times longer browsing an online store when explanatory videos are present. The immersive experience provided by videos arouses user interest, encouraging them to explore more products and content. Furthermore, the possibility of interacting, leaving comments and receiving suggestions creates an environment conducive to establishing an emotional bond between the consumer and the brand.

Brand Value and Loyalty

The humanization of e-commerce through Video Commerce goes beyond simply displaying products. By allowing consumers to meet the team behind the brand, hear testimonials from other customers and get detailed information about products, an emotional bond and a sense of trust are created. This sense of connection and familiarity leads to a significant increase in the “return user” rate. Stores that previously had a return rate of just 3% see that number increase to 9% when users interact with informative and engaging videos.

Increase in Conversion Rate

The humanized experience provided by Video Commerce has a direct impact on the conversion rates of online stores. According to studies by Widde, the conversion rate can be up to 7 times higher when videos are strategically implemented on the e-commerce platform. Demonstrative and explanatory videos help consumers better understand products, overcoming trust barriers and increasing the likelihood of making a purchase. The interaction and engagement generated by videos create a personalized experience, giving brands a competitive edge in a saturated market.

Conclusion

Video Commerce is emerging as an essential technology to humanize the e-commerce, combining the power of videos with the practicality of online shopping. By increasing audience retention, strengthening your brand, and boosting conversion rates, this innovative approach is shaping the future of ecommerce.

Offering a more engaging and satisfying experience for consumers, Video Commerce has the potential to become an indispensable tool for online stores. Thus, ushering in an era of interaction and humanization in the digital world. As video consumption continues to grow and technology evolves, Video Commerce promises to be the key to lasting transformation in this market, creating a new way of connecting between brands and consumers.

With information @ World of Marketing