01. BRANDING
Corporate Visual Identity
Firstly, the branding project for creating a brand, containing, in addition to the logo, all materials relating to the visual identity. Therefore, after the first customer feedback, we continued to improve the chosen logo option. Along with color variation and modifications to visual elements and/or typography.
VISUAL IDENTITY PROJECTS ALREADY CREATED
02. AND JUST THE LOGO?
Logo Design
When you need to start in a simple way, or even modernize an existing identity.
03. WHAT COLORS?
♡ Pantone colors!
To create the identity, we always use different colors than the usual ones, according to the CMYK, RGB and Pantone color scales. This way, each project becomes unique and exclusive.
04. I ALREADY HAVE AN IDEA!
Market
We chose to work with typography/fonts that have recently arrived on the market. But above all, we always analyze each use. So that it corresponds to the DNA of each company. After all, each visual identity needs to communicate precisely.
How visual identity creation works
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1. Analysis
Firstly, the analysis and study of your company. Understanding history, services, products and perspectives. In other words, what your business is essentially about.
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2. Concept
Outline the correct strategies to conceptualize and design visual identity. In this way, define a logical, professional and authentic connection point between company and public.
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3. Naming
It begins with extensive research to suggest coherent nomenclatures. From there, we explore options, considering the brand’s identity and values. In addition to keyword analysis and availability of domains and registrations.
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4. Symbology
By creating a unique and impactful symbol, it becomes easily recognizable. With the highest value, in the lowest volume.
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5. Typography
The choice of professional, exclusive and appropriate typography; conveys the brand’s personality. In other words, it establishes a perfect visual connection with the target audience.
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6. Color palette
The color palette makes up the brand and creates an emotional atmosphere, thus complementing the transmission of the idea and institutional values.
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7. Polishing
During the polishing of the brand design, there is a constant exchange of approvals and feedback with the client. This way, you can improve the details and achieve an excellent result.
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8. Graphic elements
Essential visual resources that complement the brand’s message in an impactful way. They include icons, graphics and patterns.
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9. Stationery
At this stage, we develop materials such as: folders, business cards, badges, email signatures, letterheads, envelopes, among others.
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10. Signage
Stickers, signs to identify rooms and offices, banners and other various visual communication materials.
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11. Brand manual
File that brings together all information, use and applicability of the brand. In other words, it plays a fundamental role in maintaining the integrity of the brand.
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12. Finishing
After approval of all materials, we embark on the crucial stage of finalizing the files. Therefore, with caution, to finalize all files in their appropriate formats and purposes. Carrying out complete delivery.
Marketing services have much more power with an excellent visual identity
Firstly, visual identity is a combination of visual elements that reflect a name, idea, product, company or service. As well, the symbology, colors, typography, formatting and even phrases, such as slogans, have the function of quickly and objectively registering your visual identity and mission in the public's mind.
In other words, do you want your customers to connect with your brand concept at first glance? A visual identity is a set of symbols that represent a company or product. Through colors, shapes and typography, a set of graphics is created to translate the entire concept behind your business.
Therefore, opting for a design that is simply beautiful rather than an image that truly captures the essence of your company is what differentiates an ordinary organization from one that becomes a market leader.
In other words, the concept is simple, but putting it into action requires a detailed and precise analysis that indicates what you really want to expose to your customers at first glance.
With each new contact with a client from different places and segments (real estate, lawyers, architects, engineers, photographers, clothing stores, startups and beauty) we always receive new challenges, from which we exercise all the necessary virtues for a perfect result.
With this feeling, we already have our design work circulating in London, Paris, São Paulo and several cities in the southern region (RS-SC) of Brazil.
HELLO! ARE WE GOING TO WORK?
Request your proposal, contact us via Whatsapp
We serve the region in person or through Whatsapp, facetime or zoom, whatever you prefer! Do you have an idea? A particular project? Request a quote using the form. We would love to be part of your project.
